For my 3 art pieces of this week, I decided to focus on animation, as we are going to be doing a stop-motion project shortly in Design II. I chose three animations with different purposes. The first one is a stop-motion commercial for Beringer Wines featuring the growth of a paper vineyard. The paper vineyard is most likely supposed to represent the vineyards that are used for the production of Beringer Wines. The second animation is the movie title sequence and opening credits for the Pixar kid's movie Monster's Inc. The animation is very colorful and fun, with cartoon characters that would appeal to children. Notice the use of transition and how each action leads into another. The last one is a music video for Linkin Park's song Breaking the Habit. It was animated with an anime-stylization that is very similar to Japanese cartoons. This animated music video contains extremely dark and morbid references such as suicide, self-harm, drug addiction, adultery, and coronary work, which help portray the incredibly personal nature of the lyrics that are relative of Chester Bennington (lead vocalist of Linkin Park) own substance abuse struggles.
Commercial: Beringer Wines: Vineyard 45
Animated by Publicis & Hal Riney Advertisement Agency
Directed by Olivier Gondry
Movie Title Sequence: Monster's Inc.
Animated by Pixar Animation Studios
Directed by Pete Doctor
Music Video: Linkin Park, Breaking The Habit
Animated by Studio Gonzo
Directed by Joe Hahn
Sources: Wikipedia/YouTube
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